LUCAS NEWLAND
CREATIVE DIRECTOR, CHOREOGRAPHER, PRODUCER & EDUCATOR
LUCAS NEWLAND
BIO
Lucas Newland is the Owner, Artistic and Creative Director of Brent Street, Australia’s premier performing arts training institution, and Founder of Focus Talent Management, a boutique agency representing elite performers across theatre, film, television, and live events. Since taking over Brent Street in 2015, he has overseen its growth into a world-class hub for both elite and recreational dancers, shaping pathways for performers across stage, film, and television. Having joined Brent Street himself as a teenager, Newland brings a lifelong connection to the studio, revitalising its curriculum and expanding its reach to develop talent from the youngest students to graduates pursuing professional careers on international stages.
As a creative director and choreographer, Newland has worked extensively across live theatre, festivals, corporate events, and international productions. His stage and live entertainment credits include the Australian production of American Idiot at Brisbane QPAC in 2017, Velvet featuring Marcia Hines which toured nationally and internationally including seasons at the Edinburgh Fringe between 2015 and 2019, and L’Hotel, which played a celebrated season at the Sydney Opera House in 2022. His creative work in Las Vegas includes Absinthe with Spiegelworld at Caesars Palace, which was named “Best Show in Vegas,” and Vegas Nocturne – Rose.Rabbit.Lie at The Cosmopolitan Hotel. In Australia, his work has been featured at major cultural events such as Pigalle at the Sydney Festival. In 2023, he choreographed GATSBY at The Green Light, a reimagined and immersive staging of The Great Gatsby, which premiered at the Sydney Opera House before transferring to the Brisbane Festival. The production fused cabaret, aerial artistry, and immersive choreography, cementing his reputation for contributing to bold and innovative theatrical experiences. In addition to his theatre work, Newland’s choreography and creative direction extend to television and film.
He has contributed to high-profile campaigns and productions including MasterChef, Big Brother, Celebrity Apprentice, Australia’s Got Talent, Next Top Model, and Live to Dance, as well as commercial campaigns such as a Nescafe television advertisement starring Ricky Martin. His ability to merge commercial appeal with artistic innovation has made him one of the most versatile and sought-after creatives in the Australian and international entertainment industry.
Beyond his creative credits, Newland has been instrumental in expanding Brent Street’s impact as a leader in performing arts education. Under his leadership, Brent Street gained national prominence, and in 2024 the studio was featured in Amazon Prime’s Dance Life, a landmark documentary series that captured an entire year at the school. Filming began in early 2022, continued through to graduation performances in November, and concluded in January 2023, offering audiences a rare glimpse into the intensity, creativity, and community of Brent Street’s training environment. In 2026, Dance Life will return to our screens, further cementing Brent Street’s cultural footprint.
Under Newland’s leadership, Brent Street’s performance opportunities have expanded to include major international stages, with students featured at events such as the NBA Halftime Show in Abu Dhabi, the America’s Got Talent Golden Buzzer Round One performance which progressed all the way to the Top 10 Finale and large-scale productions across the USA and Canada. These experiences highlight not only the calibre of training at Brent Street, but also Newland’s commitment to positioning Australian talent on the world stage.
Newland is also a passionate advocate for emerging artists. He established the Brent Street Artist Fund, a $20,000 grant initiative supporting the development of new Australian works and personally contributes more than $100,000 annually in scholarships and bursaries to Brent Street students. His philanthropic efforts ensure that opportunities in the arts remain accessible to diverse and talented young people, regardless of their circumstances. In addition to his work in education and training, he has begun investing in theatrical productions with the goal of supporting new works that aspire to reach Broadway and the West End, further extending his influence into international theatre development.
THEATRE
Green Day’s – American Idiot (Australian Production) directed by Craig Ilott
Velvet, featuring Marcia Hines, directed by Craig Ilott
Vegas Nocturne – Rose.Rabbit.Lie, Cosmopolitan Hotel (Las Vegas) directed by Wayne Harrison
Absinthe for Spiegalworld, Caesar’s Palace (Las Vegas) directed by Wayne Harrison
Pigalle, Sydney Festival, directed by Craig Ilott
Velvet, for Norwegian Cruise Lines
L’Hotel, (Adelaide Cabaret Festival 2021, Sydney Opera House 2022) with Stewart Cousens and Craig Ilott
FILM & TELEVISION
Australia’s Got Talent
Kmart
Master Chef
Live To Dance
Nescafe TVC featuring Ricky Martin
Australia’s Next Top Model
Celebrity Apprentice
Louie Spence – Arena TV
EziBuy
CORPORATE & LIVE EVENTS
NuSkin China
Prudential Hong Kong
BabyCare China
Toyota National Dealer Meetings
Nintendo Wii – Game Launch
Metamucil Product Launch
Paramount Films DVD Launch
Ksubi Sydney Fashion Week Show
Variety Club
Nickelodeon Kids Choice Awards
Studio Bambini 25th Anniversary
Deutsche Bank/Mercedes Benz
CREATIVE DIRECTION
Brent Street
Brent Street Creative Events
NuSkin China
Prudential Hong Kong
BabyCare China
MEA Conferences
Toyota – Prius Launch, Hilux Launch, Camry Launch
James Galea’s Best Trick Ever – ABC